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Growing advertisement resistance - trends and solutions

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Growing advertisement resistance - trends and solutions

from Elemental Forums

After reading this article:

http://blogs.itbusiness.ca/2012/06/whats-really-not-working-facebook-or-advertising-in-general/

I have realized that when browsing the web, my brain has already developed something of an ad-block - low level suppression of visual information interpretation. I see bright colors flashing, I realize it's an ad, and the thread in my brain that was supposed to evaluate the picture just shuts down, freeing resources for other tasks.

I suppose (and various researches seem to support this) that people are more and more resistant to multimedia advertising, because they serve not the customer, but the producer, so we learned to ignore them like heat, flies, and other unpleasant stimuli.

Now I understand this might be a problem for manufactures and retail companies - a portion of revenue invested customarily in ads reap lesser and lesser returns.

This, in my opinion, calls to new, innovative and frankly drastic forms of advertisement - and this thread is the place to discuss them.

For example, imagine a robot that would slap random pedestrians on the street - after a slap to the face, you are in a state of shock with elevated perception, and here is a short window of opportunity to fire the advertisement to your momentarily unprotected cognitive system. I believe (but focus groups will have to prove it), that this method would be significantly more successful than traditional advertisement. People will naturally grow resistance to this as well, so escalation is necessary - after a slap, fist blow, or a kick, then blunt object whack, then blade slash, or projectile weapon discharge.

Naturally, the legislature will have to be adapted to legalize this new form of interaction - some backward law systems could confuse this advanced form of advertising with assault, or even murder attempt. Given the amount of influence various corporations already have on legislative governmental bodies in practically all western countries, I presume this will not be much of a problem.

So, what do you think? I think it's time the Invisible Hand of the Market starts wearing boxing gloves, and if necessary, other weapons. Business above all!

161,289 views 55 replies
Reply #51 from Elemental Forums Top

I'm just going to adblock them- and it's not going to be a big deal.  I have no responsibility as a consumer/customer to look at advertising.


The thing is, Stardock over the years, has really gained a customer base (at least on the gaming side) that is very anti-corporate, so it's not surprising ill-placed banner ads triggered this reaction.

 

Reply #52 from WinCustomize Forums Top

Quoting Alstein, reply 51
The thing is, Stardock over the years, has really gained a customer base (at least on the gaming side) that is very anti-corporate, so it's not surprising ill-placed banner ads triggered this reaction.

Lacking in any form of legitimate validation....not if you look at how horridly vocal and upset people are...all few dozen responses vs a customer base of 4.7 million.

How about..."I am not connected to Stardock or Stardock's commercial practise, however I THINK....etc...."

So often there are comments purporting to state some version of 'reality' which is not necessarily at all related to anything actually real.

Stardock is a business, just like any other 'corporate' entity.  Advertising is part of their business reality.  Were there NO advertising there would be NO 'customer base' at all.... "anti-corporate" or otherwise....;)

 

....and there'd correspondingly be no Stardock sites or forums, either...;)

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Reply #53 from Sins Forums Top

@Jafo

I do understand your point of view and your understanding that we are just a very vocal minority, but consider this:

We are the forums. We are the ones that make this forums useful for your 4.7mil customers because they do not post content, help newbies, create mods, help start mods, provide content, editors help or advice, encourage others to try MP or other SD games. We are your advertising and we do all this work for free and in our own spare time. And if you bombard us, who have bought many of your titles and generally try to help others and convince others to buys (more of your) products, with adverts in (y)our forums we do criticise you for it. Think what would happen if because of this advertising the most vocal of us left this forums to do our thing somewhere else. How useful would this forums be then?

And then aks yourself - "Do this adverts really generate any additional income at all? And if they do, don't we lose more sales because our community is gone?"

Drastic viewpoint, I admit, but if ads become more "prominent" overtime that can happen.

Reply #54 from Elemental Forums Top

Quoting Jafo, reply 52

Quoting Alstein, reply 51The thing is, Stardock over the years, has really gained a customer base (at least on the gaming side) that is very anti-corporate, so it's not surprising ill-placed banner ads triggered this reaction.


Lacking in any form of legitimate validation....not if you look at how horridly vocal and upset people are...all few dozen responses vs a customer base of 4.7 million.

How about..."I am not connected to Stardock or Stardock's commercial practise, however I THINK....etc...."

So often there are comments purporting to state some version of 'reality' which is not necessarily at all related to anything actually real.

Stardock is a business, just like any other 'corporate' entity.  Advertising is part of their business reality.  Were there NO advertising there would be NO 'customer base' at all.... "anti-corporate" or otherwise....

 

....and there'd correspondingly be no Stardock sites or forums, either...

 

 

It's not # of customers, it's # of forum visitors.  The folks who aren't visiting the forums aren't going to be swayed by ads they don't see.

 

I agree advertising has its place, and can be effective.

 

Advertising Stardock's other games on the site makes perfect sense.  Advertising in the forums, not so much.   How many folks rarely visit forums?  Forums are generally for the hardcore fanbase.    As I said, minor quibble on my end, you guys are still WELL on the positive side of the ledger in terms of how I view you guys.  I'm saying what I'm saying because I think you're drawing the wrong conclusions.

 

I think it would make sense to advertise OD stuff here, and game stuff in the OD forums if you were to do this. 

 

And yes, it's obvious to me that here on these forums (referring to the GC2/Elemental forums) , you see the majority of the most vocal posters here having a very anti-DRM, anti-corporate agenda.  What that means, and how much those customers are worth, is up for interpretation. 

Reply #55 from WinCustomize Forums Top

Quoting Alstein, reply 54
you see the majority of the most vocal posters here having a very anti-DRM, anti-corporate agenda.

It's completely natural that the 'anti-anything' will always be vocally present - and over represented on a forum.  It's human nature.

The prevalence in no way equates to an overall consensus of users/customers....only a vocalized consensus of the 'anti-whatever' people.

 

Heck...I've still got Impulse installed....so I see the current ads for games popping up on the desktop.....yet the only Stardock games I have ever bought were for gifting to other people.  [I did install Gal Civ once though....just to see all the credits - people I knew]...;)