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Growing advertisement resistance - trends and solutions

Growing advertisement resistance - trends and solutions

After reading this article:

http://blogs.itbusiness.ca/2012/06/whats-really-not-working-facebook-or-advertising-in-general/

I have realized that when browsing the web, my brain has already developed something of an ad-block - low level suppression of visual information interpretation. I see bright colors flashing, I realize it's an ad, and the thread in my brain that was supposed to evaluate the picture just shuts down, freeing resources for other tasks.

I suppose (and various researches seem to support this) that people are more and more resistant to multimedia advertising, because they serve not the customer, but the producer, so we learned to ignore them like heat, flies, and other unpleasant stimuli.

Now I understand this might be a problem for manufactures and retail companies - a portion of revenue invested customarily in ads reap lesser and lesser returns.

This, in my opinion, calls to new, innovative and frankly drastic forms of advertisement - and this thread is the place to discuss them.

For example, imagine a robot that would slap random pedestrians on the street - after a slap to the face, you are in a state of shock with elevated perception, and here is a short window of opportunity to fire the advertisement to your momentarily unprotected cognitive system. I believe (but focus groups will have to prove it), that this method would be significantly more successful than traditional advertisement. People will naturally grow resistance to this as well, so escalation is necessary - after a slap, fist blow, or a kick, then blunt object whack, then blade slash, or projectile weapon discharge.

Naturally, the legislature will have to be adapted to legalize this new form of interaction - some backward law systems could confuse this advanced form of advertising with assault, or even murder attempt. Given the amount of influence various corporations already have on legislative governmental bodies in practically all western countries, I presume this will not be much of a problem.

So, what do you think? I think it's time the Invisible Hand of the Market starts wearing boxing gloves, and if necessary, other weapons. Business above all!

161,293 views 55 replies
Reply #26 Top

Quoting k10w3, reply 9
You know what did it for me? (turned me off and made me tune out?) -- watching AMC's Mad Men, specifically, the clip I've posted below.  It was the clarifying moment for me that advertizing wasn't about educating me about a new product that I might like--it was about conning me into releasing my cash.  They can say anything--I'm done voluntarily being somebody's "mark."

Wrong pronoun: "Lucky Strike: You're toasted."

Reply #27 Top

Quoting starkers, reply 25

Quoting JcRabbit, reply 11
Quoting starkers, reply 1I hate advertising at the best of times, so the more a company tries to force its products down my throat via advertising, the greater my resistance is to purchasing them.

Resistance is futile, you will be assimilated.

Actually, you were already.

Nope, not assimilated... never will be.  There have been a few advertisers who have tried but I was impervious.  You see, I am starkers of Borg and I beat them off with my anti-ad implant.

Oh, and Jafo, advertising IS unsolicited unless I ask to see it.

 

Isn't that taking a rather narrow view, mate?

 

Either that or you're related to Prince Charles. ;)

 

Reply #28 Top

Advertising allows us to get a lot of the shit we take for granted for free, at a reduced price, or to be even available at all.  All we have to do is allow it to exist, and it makes the world better. 

Reply #29 Top

Quoting DrJBHL, reply 27
Isn't that taking a rather narrow view, mate?

Nope, but it might be rather narrow-minded. :w00t:

Quoting DrJBHL, reply 27
Either that or you're related to Prince Charles.

Again, no!  I can run a 100 yards in 48 minutes...if'n the wind's at my back.

Ol' Charlie runs it in 48 hours.  Yeah it's all the wind resistance with those frickin' ears. :-"

Reply #30 Top

Quoting Lord, reply 28
Advertising allows us to get a lot of the shit we take for granted for free, at a reduced price, or to be even available at all.  All we have to do is allow it to exist, and it makes the world better. 

Some of us subscribe to premium TV channels instead of watching the free channels, just so we don't have to see those ads. ;)

 

Reply #31 Top

Quoting Cauldyth, reply 30
Some of us subscribe to premium TV channels instead of watching the free channels, just so we don't have to see those ads.

Trouble there is, the premium channels here in Oz have begun to run ads as well... not as frequently as free-to-air, but they're still there.  Once that began I gave Pay TV the flick.... I can not tolerate the idea of having to pay for unwanted/unwelcome ads.

When the ad breaks begin on free-to-air my receptors turn off and I turn my attentions elsewhere... to my PC or make a cuppa, etc.

Reply #32 Top

Ugh, that sounds horrible.  Here they only do commercials between shows, and they're just commercials for other shows on the same channel.  Once a show starts, it runs to completion without interruption.

May I also bitch about going to watch movie trailers on the web, and having to sit through an ad first?  The trailer itself is an ad, for ____'s sake!  I need to watch an ad before I can watch the ad?!

 

Reply #33 Top

Quoting Cauldyth, reply 32
Ugh, that sounds horrible. Here they only do commercials between shows, and they're just commercials for other shows on the same channel. Once a show starts, it runs to completion without interruption.

I haven't had Pay TV for a while, but just before I ditched it about 5 - 6 years ago, ads for consumer products were beginning to appear in between shows with monotonous regularity, and occasionally during shows where an ad break would have been scheduled for free-to-air.  As I recall it was TV1, a Fox channel, that started to do it, during shows like Stargate SG1 and the like, then other channels followed suit, and that's when I told Foxtel to shove it. 

I subscribed to Pay TV to avoid damned commercials, so there was no way I was paying Foxtel for ads, not to mention the numerous repeats over and over again.  It had become just as bad as free-to-air in that respect, if not worse.  Some of the Fox channels run the same shows 3 times a day in 8 hour shifts... then, when they come to the end of a series they'll start it over from scratch again... and again... and again. 

Yup, some of the very same shows/episodes I was watching 10 years ago are still airing today... yet they've regularly tested me out over the years [since I ditched it] to see if I'll take it up again.  Hmmm, that's when I become rude and arrogant nowadays, and tell 'em to stick it where the sun don't shine... a message they should have gotten about 5 -6 years ago when I offered it politely.

Reply #34 Top

I actually actively avoid purchasing anything that bombards me with ads. Ads piss me off and when I go to purchace, lets say some brand of beer, all I remember is how many times I was forced to look at their POS ads and move to the next brand.

Looks like this forum will now be checked once a month, maybe, instead of daily  >:(

 

Reply #35 Top

Or you could install AdBlock+ and just block the annoying Stardock all ads.

Reply #36 Top

Quoting SpardaSon21, reply 36
Or you could install AdBlock+ and just block the annoying Stardock all ads.

Just did that and I am still seeing ads midway every page

Reply #37 Top

Quoting myfist0, reply 36
Just did that and I am still seeing ads midway every page

With AdBlock you sometimes need to add your own filters... ie, right click on the image> scroll down to AdBlock~Block Image... a dialog box will appear to give you the option to block ads not already covered by the default filters.

Hope this helps.... being I hate ads more than most  [that Larry Tate & Darrin Stephens have a lot to answer for] >:(

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Reply #38 Top

awesome starkers  k1 :grin:

Reply #39 Top

Ads exist because they work.  Blame all the weak minded fools that are influenced by them, not the companies who are just trying to get their brand and products out there. 

Now, if you will excuse me, I'm going to go drink a Coke, while smoking my camel light, as I drive my Ford to go pickup a new iPhone from AT&T.

 

Reply #40 Top

My opinion on ads varies heavily depending on what types of ads we're talking about.

 

The ones which blink and say YOU'VE WON!!!  CLICK HERE TO REDEEM YOUR PRIZE!!! I don't click on. I don't even get annoyed by'em. I just sincerely wonder if the guys putting the ad on the site really believes that that ad will help.

The movieads I tolerate depending on the site. But I really don't care.

 

I believe people are too proud in general and behave uppity like: "I don't want to see ads I didn't pay to see! Hmpf :hrmph: ".

I tolerate ads on sites I like because I want those sites to continue being there.

Ads in the cinema I like. They tell me about movies I might want to see. You'll get to see some trailers and you don't have to click around on the net to find'em.

 

About the Stardock game ads, I kinda like'em. They fit the board.

Reply #41 Top

Quoting Campaigner, reply 40
I tolerate ads on sites I like because I want those sites to continue being there.

Quoting Campaigner, reply 40
About the Stardock game ads, I kinda like'em. They fit the board.

 

That about covers it as far as I'm concerned...;)

Reply #42 Top

i tolerate ads only in print magazines as they make the mag bigger and therefore improve the haptic feel.

on the internet Adblock Plus works great with Chrome, and adding the Antisocial list it even helps to get rid of most of the tweet, like or share buttons.

Reply #43 Top

Quoting Rhadagast, reply 39
Ads exist because they work. Blame all the weak minded fools that are influenced by them,

No, I blame the advertising companies.  Why? Because they will saturate anywhere and everywhere regardless of whether ads work or not.  The idea being that they can charge their clients even more with the greater exposure... so no, when ads don't work they just find other ways to ram unwelcome shit down your throat.  And when ads 'apparently work, they just stick them in more places or run them more frequently for even greater earnings from greater visibility. 

Next to bankers, advertisers are the second worst [huma... er, non-insect/non-animal] parasite on the planet. >:(

@ Campaigner.  LOL, you obviously have greater patience and tolerance than I have... especially when it comes to TV advertising. 

Newspapers ads don't bother me because I never buy newspapers [not anymore]. Cinema ads don't bother me because I never go to cinemas [haven't for 25+ years]  Radio ads don't bother me because I don't listen to radio anymore... most stations play top 40's crap repeatedly between 5 - 6 minute commercial breaks, so to avoid the whole frustrating kit and kaboodle, I play the music I want to hear from my own collection. 

Yup, I'm good at avoiding ads whenever and wherever I can, but when it comes to TV, because there are some shows I do like to watch, I get really pissed off bigtime.  It's not just that the ads are there, but the fact that some advertisers pay for X amount of prime time exposure and stations will run those specific ads up to 3 times in one 5 minute ad break.... like WTF didn't I get about it the first fucken time around?  Yeah, between 7.30 and 10.30pm, we can be bombarded by the same half dozen ads up to 30 - 40 times.  In just 3 hours?  Now tell me that wouldn't test your patience.

Another reason television advertising pisses me off is the times a station will cut into a show at a non-scheduled break to run ads.  Yeah it happens all the time here of Aussie free-to-air.  How do I know this? Well, I've bought the DVD's of various shows and can clearly see where the scheduled breaks are, then I'll see a TV station run one and insert ads where there was no scheduled break before.  Besides, they don't always get the cue right and you can tell bits are missing... like when they come back halfway through a sentence, etc.  However, the biggest reason it pisses me off is that the station will run overtime and you can often miss the beginning of a show you want to watch on another channel.  How do they make up the time for themselves so all their scheduled programmes air?  They cut off things like the credits to accommodate more ads.

What really irks me to the core, like what ads don't, is those 30 minute infomercials. Now those really get up my nose with their repetitiveness right throughout [the same people saying the same damned thing over and over... like I'm not fucking deaf or stupid, I heard you the first fucking time].  So okay, I don't have to sit in front of them, but when ALL the commercial stations are running them from midnightish until 5 - 6 am in the morning, there's eff all to watch, and when you're a disabled insomniac with only so much you can do to occupy yourself at that hour, it gets a lot more that just annoying.  So why do our TV stations do this to us?  Yeah, well I was curious and asked them that myself.

One of the reasons given is that we cannot/do not produce enough home-grown television here in Australia, so we buy various TV shows from overseas [predominantly from the US], and that comes with various conditions and stipulations. For example, if Channel 10 buys Supernatural from its US producer, it will HAVE to buy a block of shows AND AIR them as well.  Now in that block of shows there will be things like House and Nurse Jackie, for example, but, and this is a BIG but, Channel 10 MUST take AND air a half dozen infomercials nightly, as well as that Letterman idiot... whose show, BTW, is a sad, sad indictment on what makes Americans laugh.  However I digress.  Sorry about that [the digression, that is].

The thing is, getting back to my bitch, is that the infomercials MUST be aired in order for Channel 10 to keep receiving the episodes of the shows it bought and wants to air. If it does not then the contract is torn up and Channel ten cannot provide its audience the content it wishes to see. Now imagine that you're halfway though a season of something that has truly grabbed your viewing attention, and suddenly it is yanked off air on a cliff hanger.  Well Channel 10 doesn't want to cop the backlash from such an event, and it cannot fill the space with just homegrown or repeats of repeats to placate the masses, so [being the largest part of the population is in bed at that time] it runs infomercials from midnightish until daylight every freaking night.

To me that's blackmail, having to take shit [which is essentially advertising] that makes you unpopular, but the TV stations here are stuck with it if they want to keep the majority viewing. 

Anyway, to summarise it all, advertisers have infiltrated every conceivable facet of human life and they're still not happy. If there's a blank space to stick an ad on, they'll use it, needed or not.  Everything they do is designed to part you from your cash, with ads being forced down your throat each and every which way you turn, but at the end of the day you have only so much cash to make ends meet and you can't spend it everywhere.  Yes, advertising, in its right place, serves to bring producers and consumers together, but it has gotten to the point where it has become highly intrusive and is over-servicing, and that's my bitch.  You can't draw a line in the dirt and tell an advertiser "this is where it ends", because the bastard will stick an ad on your line and tell you to get out of his effing way.  Parasites, the f**king lot of 'em.

Okay... 

*rant off*

Reply #44 Top

Quoting starkers, reply 43
One of the reasons given is that we cannot/do not produce enough home-grown television here in Australia,

Simple reason for that is home-grown means Australian TV networks foot the bill to get it/them up and running.  Sometimes they are sold Internationally and costs can be recouped....but in reverse it's ALWAYS going to be cheaper to purchase overseas content which has already been funded [by overseas].

I 'could' probably go 'on-and-on' even more than you about that....knowing several people in the Industry, but to someone who  has such animosity towards the very advertising that FUNDS the television you watch...it's a total waste of breath....isn't it....;p

Reply #45 Top

Quoting Jafo, reply 44
Simple reason for that is home-grown means Australian TV networks foot the bill to get it/them up and running. Sometimes they are sold Internationally and costs can be recouped....but in reverse it's ALWAYS going to be cheaper to purchase overseas content which has already been funded [by overseas].

Well that's a part of it.  Another reason is that production costs have gone through the roof and industry insiders have priced themselves out of a job.  Another part of it is a shrinking talent pool with so many actors, writers, producers and technicians heading overseas to cash in on the charm of Crocodile Dundee with US audiences.  Yup, now there's more Aussie soap stars working in the US than there is here in Australia. 

Still, that does not explain why Aussie TV stations are forced into taking infomercials for US crap we shouldn't be importing if we want to reduce the national debt. Now don't get me started on that!!! That fucken Howard and his free trade agreement [which surrendered Aussie business rights to the US] have a lot to answer for... as does Keating for when he deregulated the banks.  Now we have open slather regarding fees in that sector, with banks charging like wounded bulls regardless.  However, I digress. 

There's also the shows that have little or NO relevance to us at all... like Conan, Leno and that Letterman idiot, whose shows has no relevance to Oz whatsoever and are an insult to even the dullest Aussie of intellects.  Yup, the networks are forced to carry these imbeciles, AND the damned infomercials, if they wish to purchase and air other US content... now tell me that's free trade. 

Quoting Jafo, reply 44
I 'could' probably go 'on-and-on' even more than you about that....knowing several people in the Industry, but to someone who has such animosity towards the very advertising that FUNDS the television you watch...it's a total waste of breath....isn't it....

Oh what a lovely way to capitulate... turn the 'total waste of breath' back on me. :w00t: :rofl: ;P :-" ...... :S :X

 

Yeah, I know, quit while I'm ahead. :grin:

Anyway, it's not that there are ads. If done tastefully and with respect for the intended audience they have a place and are at least tolerable.  No, it's the fact that ads are too often repetitive; invasive; designed by slimy and exploitive individuals with the intent to separate other individuals from their money... and most often they are an insult to one's intelligence.  Now I don't mind an informative, clever and/or funny ad, but those are the rarity while the inane, stupid and pathetic ones are the norm, taking up far more air time than they deserve... or should be given.  So in a nutshell, we are over-serviced by advertising while advertisers continually seek new and inventive ways to get in our faces when most of us would rather not be seeing ads at all.

That to me is sheer arrogance at its worst... and why I dislike advertising so much  I mean, would you appreciate it if a local farmer came daily and put a dollop of shit on you front and back door steps to advertise he has great manure for your roses, and even though you've repeatedly told him you're not interested, there's a new dollop of shit on each doorstep every morning?  Well it's the same with advertising.  Advertisers need to respect peoples boundaries and not overstep...

... just like your manure provider. ;P

 

Anyhow, it's 12.39am... g'night. |-)

 

 

Reply #46 Top

Quoting starkers, reply 45
Another reason is that production costs have gone through the roof and industry insiders have priced themselves out of a job. Another part of it is a shrinking talent pool with so many actors, writers, producers and technicians heading overseas to cash in on the charm of Crocodile Dundee with US audiences. Yup, now there's more Aussie soap stars working in the US than there is here in Australia.

You can thank your mate John Howard for that....him and his 'free trade' agreement with the US .... pretty-well wiped out the Aussie film industry overnight.....and it was OLDER than Hollywood, too.

Of course...you can ignore Dundee for a moment and be reminded that one or two reasonable-sized movies have been filmed here....little unknown ones like... the Matrix ....Mission Impossible ....  [though I preferred Dark City...and Pitch Black.....]

And it was probably just the free-sheep-for-the-orcs agreement that saw LOTR done in Kiwiland rather than here.... I mean....we have electric lights and everything.....;p

Reply #47 Top

Might be of interest- although OT. The illusion of choice (the reference to "The Sun" has changed, obviously):

 

Reply #48 Top

Quoting Jafo, reply 46
Of course...you can ignore Dundee for a moment and be reminded that one or two reasonable-sized movies have been filmed here....little unknown ones like... the Matrix ....Mission Impossible .... [though I preferred Dark City...and Pitch Black.....]

Then there was the one about the cave diving, Sanctum.  Filmed here in Oz with some great Aussie Talent, too... Richard Roxburgh and Christopher Baker come immediately to mind.  That was brilliant... hired it on Bluray and watched it twice more before returning it the following day.  Another Oz goodie was Daybreakers with Sam Neill and Vince Colosimo.  Yes, there have been a few big budget movies made here that did well in the box office, but I often go for the lesser known movies because greater emphasis is placed on a storyline, a plot and the acting itself, rather than special effects and CGI oozing at you out of the screen.  One such move was Red Hill with former Home And Away star Ryan Kwanten.

Quoting Jafo, reply 46
And it was probably just the free-sheep-for-the-orcs agreement that saw LOTR done in Kiwiland rather than here.... I mean....we have electric lights and everything...

Aw I dunno, the Remarkables were an amazing backdrop to the LOTR trilogy... and something we could not duplicate here.  Same with the glaciers and fiords seen in the movies, they're quite spectacular and there are no comparisons here in Oz for those, either.  I saw them up close and personal when I was over there in 2000, and honestly, they're breathtaking.  So no, I don't begrudge the Kiwis getting those ones, and the scenery alone justifies the decision.

Doc, the one thing that stood out like dog's balls in that list was that Rupert Murdoch... slash Newscorp, slash Fox, slash The Wall St Journal, avoided S875 million in US taxes in 2010 alone.  In never liked that slimy Murdoch bastard to begin with... and now I have an even bigger reason not to... he's stealing from you and every other US citizen. many of whom cannot rub two cents together, much less afford to read one of his papers/see one of his movies. 

See, that's the kind of corporate slug I'm talking about...a varmint who takes food out of the mouths of babes to amass an enormous personal fortune he can't take with him.  And does Murdoch have a conscience?  Like fuck he does!  Just ask the people who witnessed him lying through his back teeth to the British commission investigating the unsavoury and illegal practices of his UK based newspapers.

If public executions were still the go, I'd vote twice for Murdoch to be a recipient of one... and Jafo, well he'd run out of pencils and ballot papers so that Western Australia's beloved Gina received hers.

:w00t:

Reply #49 Top

Speaking of Australian movies, I really liked Animal Kingdom from a couple years ago.  That's some messed up crap. ;)

 

Reply #50 Top

Quoting Cauldyth, reply 49
That's some messed up crap.

In that category also... Alvin Purple and Alvin Purple Rides Again... both messed up crap with oodles of gratuitous sex and nudity.  Now that's one thing Aussies probably do better than anyone else, except for perhaps the Brits on occasion... cos now I think of it, I saw more cinematic nudity and gratuitous sex there than anywhere, and I have knocked around a bit.

And that's something else Aussies are good at... laughing at themselves.  It's probably the strong British heritage, and you have to admit, the Poms give themselves more reasons to laugh at themselves than most on the planet.  I mean, just take a look at Charlie Drake, Eric Sykes and Monty Python... all a bit silly but thoroughly entertaining, which has absolutely nothing to do with advertising resistance or how the f**k we fix it.

Personally, I think I have the perfect solution and that advertising resistance would be much a thing of the past in no time, not that I think the advertising big wigs would come into it.   Anyway, here goes....

* First off, cut ALL advertising by 99.999999% for an indefinite period, allowing ads purely for necessities/essential items.

* Next up, tear down all the unsightly billboards strewn across the landscape and replace them with floral grottos

* Then insert happy happy tunes where TV commercials used to be, to spread joy, merriment and love.

* To make advertising big wigs mend their wicked ways, round 'em all up, prop their eyes open with matchsticks and tie them in front of an endless loop of commercials until they beg for mercy.

* When the advertising execs agree to mend their ways, slowly and randomly introduce clever, witty, informative ads to the masses so that they are surprised by a few one offs instead of being overwhelmed by the repetitive frequency of yesteryear.

* Then, when the masses have become acclimatised once again to commercials, release a number of respectful to the audience commercials that inform consumers rather than trying on the old hard-sell aimed at assimilating their earnings into company coffers.

It all makes sense, but as always, too many greedy individuals would fight tooth and nail against any such proposal.