New German pride slogan has roots in Nazi rallies
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In a huge 'D'oh!' moment, the nice folks from the land of Streudel have found that the slogan they picked to help rebuild pride in Germany was used at Nazi rallies back in the 1930s.
$34 million worth of ad campaign shot to heck because of the dark history of the country. Argh!
Original news article snippet follows. Headline is linked. Please see original article for complete story.
German esteem builder backfires
By Kate Connolly
LONDON DAILY TELEGRAPH
November 26, 2005
BERLIN -- A multimillion-dollar campaign to boost Germans' low self-confidence has backfired after it emerged that its slogan was coined by the Nazis.
The $34 million "Du Bist Deutschland -- You Are Germany" -- campaign was devised to inspire Germans to stop moaning and do something good for their country.
Beethoven, Einstein and the sports stars Franz Beckenbauer and Michael Schumacher have been cited in advertisements encouraging Germans to take more pride in their homeland.
But a historian from Ludwigshafen has provoked an uproar with his discovery that the same "Du Bist Deutschland" cry was used at Nazi rallies in the 1930s.
Stefan Morz uncovered photographs of a 1935 Nazi convention in which soldiers display a banner reading, in Gothic script, "Denn Du Bist Deutschland (Because You Are Germany)." The slogan was topped with the head of Adolf Hitler. Leading Nazis such as Hermann Goring and Joseph Goebbels attended the event.
"Every time I see the slogan 'Du Bist Deutschland' I am reminded of this rather disturbing parallel with the past," said Mr. Morz, a historian and archivist.
... more at linked article
$34 million worth of ad campaign shot to heck because of the dark history of the country. Argh!
Original news article snippet follows. Headline is linked. Please see original article for complete story.
German esteem builder backfires
By Kate Connolly
LONDON DAILY TELEGRAPH
November 26, 2005
BERLIN -- A multimillion-dollar campaign to boost Germans' low self-confidence has backfired after it emerged that its slogan was coined by the Nazis.
The $34 million "Du Bist Deutschland -- You Are Germany" -- campaign was devised to inspire Germans to stop moaning and do something good for their country.
Beethoven, Einstein and the sports stars Franz Beckenbauer and Michael Schumacher have been cited in advertisements encouraging Germans to take more pride in their homeland.
But a historian from Ludwigshafen has provoked an uproar with his discovery that the same "Du Bist Deutschland" cry was used at Nazi rallies in the 1930s.
Stefan Morz uncovered photographs of a 1935 Nazi convention in which soldiers display a banner reading, in Gothic script, "Denn Du Bist Deutschland (Because You Are Germany)." The slogan was topped with the head of Adolf Hitler. Leading Nazis such as Hermann Goring and Joseph Goebbels attended the event.
"Every time I see the slogan 'Du Bist Deutschland' I am reminded of this rather disturbing parallel with the past," said Mr. Morz, a historian and archivist.
... more at linked article