SEGA Joins Digital Distribution
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SEGA has joined the digital distribution world, teaming up with Digital River, the company behind SEGA's online shop. The company will now also handle the sale of SEGA's games including Virtua Fighter, House of the Dead and Eastside Hockey Manager 2005 through SEGA.com.
"Online distribution presents growth opportunities for Sega and we are poised to bring leading-edge games into that channel," said Sega's Chris Olson.
"Digital River's oneNetwork will allow us to quickly and easily expose our games to a very large audience of consumers that shop on popular, high-traffic online retail sites."
Digital River CEO Joel Ronning added: "With more than 10 years of experience, we have developed e-commerce best practices to successfully grow an online business."
"By selling software through branded online stores and our oneNetwork online sales channel, our clients can maximize their market and revenue opportunities."
Source: Gamesindustry Article
"Online distribution presents growth opportunities for Sega and we are poised to bring leading-edge games into that channel," said Sega's Chris Olson.
"Digital River's oneNetwork will allow us to quickly and easily expose our games to a very large audience of consumers that shop on popular, high-traffic online retail sites."
Digital River CEO Joel Ronning added: "With more than 10 years of experience, we have developed e-commerce best practices to successfully grow an online business."
"By selling software through branded online stores and our oneNetwork online sales channel, our clients can maximize their market and revenue opportunities."
Source: Gamesindustry Article
