I for one think it would be cool to have promotions and advertisements tailored to me as represented here in Minority Report.
But for some, this can feel like an invasion of privacy. What do you think? Does taking publicly available information into account to target advertising creep you out or sound like a good idea?
The pros are that advertising could help better your life by providing insight into products or services that you are likely to find useful. The cons are that information you don't really consider "public" is used by firms like RapLeaf and as a result you feel violated.
Even if you are (like me) in favor of the use of social information to improve advertising, the "next step" in that evolution may surprise you. Companies are now taking that information and using it as an augmentation of your "credit score" or "fraud profile" when purchasing online. This article by PCWorld explains it best, but at a high level your tweets, links, blogs and Facebook data could in the future work for or against you when making purchases online. A logical next step could even be used by banks to screen you for credit.
Now we are getting more serious.
I am interested to see what people think about the potential use of your social information. How does it impact your life? Should the lines be blurred between formal data like your resume, credit report, etc. and a post you made on Facebook? Do banks and companies have the right to defend themselves against fraudulent transactions by using any means necessary?
Assuming where I think this question will go, you have to consider the bank's side of the coin. When the United States was the victim (of terror) the people voted in laws to give the state access to a lot of private data to combat the threat. It does not take a very long line to connect the dots regarding use of social data to combat fraud having strong parallels. The question is how far is too far?