I think people have a tough time understanding how much of a "Brad Wardell's olde software shoppe" Stardock is. It's really very understandable that he doesn't want it to transform into a retail giant, because the massive competition and the amount of money involved in the business and the work required to keep things growing would inevitably lead to having to have a bigger corporate strutcure. When you are the end user, it is easy to forget that there are actual people behind the business, and the business actually affects their lives. Being someone who would never work at a big corporation (I love working at companies that employ less than 20 people), I can absolutely understand how Brad doesn't want to see his hard work building up Stardock to be a company he and so many other admire transform into just another retail giant.
I'm sure that if he could have it both ways - keep things small and nice, focus on making the games he loves, enjoing life and at the same time running Impulse - he would do that. But that's not possible, and it's not our place to say how Brad should spend his life or run his business. I'm very glad that he has done what he has done already for the PC community and in part I'm also happy for this, because I want him to be able to focus on making Elemental all it can be.
I hope you don't get too much flak for this, Frogboy. Thanks for doing the interview about it, helped a lot understanding and accepting what's going on.