To me, it only seems like they are trying to make piracy even more attracive. Haven't they heard that No-CD cracks are VERY popular? Why you ask? Because it removes a little annoyance and a "law" you have to follow, which people hate. By doing that they are only adding an annoyance and not just a little one. On top of that they are forcing us to do something. People don't like to be forced to do ANYthing, even if it doesn't have any tangible consequence. But what they are forcing us to do can have awful consequences like you guys mentionned.

I personnally loveD Ubisoft, coming from Quebec, and after liking AC1 I was sure I'd buy the second. Now my love for them has turned into disbelief of their stupidity and there is no way I'm buying a game with that new DRM.