ment. I'm not saying we should all go out and buy the game to prevent this from happening. I'm just trying to describe the blinders companies have toward legitimate problems. They won't understand why PC sales were softer than expected.
Actually, people have been bombing their boards desperately trying to get them to change before release. Their response was to close their ears and go 'LALALALA I CAN'T HEAR YOU OVER ALL THE MONEY WE WILL MAKE ANYWAYS'. This is what happens to multi-platform releases; companies work from the lowest common denominator - generally the 360 and its tight MS online restrictions. They do the minimum work required to port it to PC, end up with sub-par releases, and - as is common everywhere these day - instead of blaming themselves for pushing low quality, declare PC sales were low due to piracy and/or lack of interest.
Epic is infamous for turning on their customers like this. Gears of War for PC had some major bugs and online issues. Not to mention their 'awesome' AAA 360 title was medoicre by PC FPS standards. But no, piracy is what killed sales. Then they release UT3, which was universally regarded as being worse than 2004, at nearly the same time as the long awaited Team Fortress 2 and brilliant Orange Box set. Their fault? Nope, pirates killed sales again. They were so convinced it wasn't their fault they did exactly as you said: They declared they weren't going to port to the PC anymore.
Expect to see this trend more and more with big name publishers. That's fine with me, as it allows smaller companies like Ironclad to step in and start releasing quality PC games again. Instead of big-budget console titles with 6 hours of actual gameplay.