IKEA mania

Just got home from IKEA. We were given pretty significant gift cards and decided to stock up on a few things we needed for the apartment. That store is crazy. It probably has one of the best business models of any business I have ever seen. They have anything and everything under the sun. I could go to pick up dowel pins and end up having a swedish meatball dinner in the cafeteria, while they watch my kids in the nursery. Every time IKEA thinks of a reason that people would not come to the store(no babysitter) or would leave early(eating) they remedy that problem, it's genius.

We ended up buying some islands for our new kitchen, a new bookcase, and a bunch of other random things. We both helped each other not buy the things we would have normally bought. I helped her stray away from the princess shower curtain and she lead me away from the awesome looking, but uncomfortable chairs.

They must be making a killing because I have never been there when the lines are short. They even get you while you are waiting in line with assortments of coffee, teas, jams, and other goodies. They must have thousands of people making strategic decisions, and they are doing a great job.