Polar bear turns purple in reaction to medication

http://www.ananova.com/news/story/sm_801020.html?menu=news.quirkies
This is just really cool. This polar bear in an Argentinian zoo, had a case of dermatitis, and the medication given to him to treat it turned his pigmentation PURPLE! Quite an amazing sight. A nice result for the zoo, is that it has raised the traffic by 50%.
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