Challenge at start of game
One of the things I loved about MOM was the feeling of being dropped into an unknown hostile world with just your starting city, and just one or two units. This involved the random map generator, and the lairs and wondering monsters, but I loved the feeling that the beginning of the game could be very challenging. I might need to restart a couple of times before I managed to succeed in starting a workable beginning of an empire, but that was great, because it made the feeling more exciting when I succeeded. I am really hoping that this game will give me the same feeling.
(One other aspect of this, that I loved, was the challenge of deciding whether those few units could be used to try to conquer a nearby lair, or if they needed to stay home to defend the city. The growth of the empire could be traced back to those first few decisions.)