Comcast Ad Kills the Tooth Fairy

I am one parent who is very upset with Comcast right now.  I don't even recall what they were saying in their ad but it showed a father removing an envelope with "Tooth Fairy" written on it from under his daughter's pillow as she sleeps and replacing it with a $1 bill only to go back to remove it when his wife mentions their cable or phone bill.  My 7yr old son, who is in the prime of his tooth losing career, saw this ad which ran at 7PM EST.  He said to me "See, that's proof there is no such thing as the tooth fairy.  The Dad took the tooth and left the money."  I think I convinced him that the dad maybe thought the tooth fairy didn't leave enough so he added a dollar.  Besides, our tooth fairy leaves gold coin dollars.

What on Earth are they thinking?!  Can't we let kids just be kids any more?  It is hard enough these days to keep your kids from seeing some TV show during the holidays that denounces the existance of Santa.  Thanks to Norad tracking Santa's progression on Christmas Eve, our sons still believe.

Kids are smart and sophisticated these days (at least mine are).  I could almost excuse an ad like that if it were run past 9PM but 7PM?!  It really angers me!

35,544 views 24 replies
Reply #1 Top
Jill: I haven't seen the ad, but I'd be pissed, too. My seven year old has his first wiggly tooth right now, and I would be heartbroken if some stupid commercial stole a sweet childhood tradition like the tooth fairy from him. It seems like our society wants us to push our children toward maturity from a very young age (children's tv shows with relationship drama, provocative clothing for little girls, promoting the idea that believing in fantasy and make-believe is "babyish"). Why can't we just let our kids be kids?

Reply #2 Top
Oh yes! I am with you on this one Jill,
My eldest 15 has been helping the last two Christmases but the
jig is up since the little one found Santa's wrapping paper in the garage last year.
It's ok since we kept it going till he was 10 and I could use the money from Santa
presents to get more from Me and Mom.
Reply #3 Top
Why can't we just let our kids be kids?
Exactly!  I remember so very well when I learned the truth about my favorite fantasy characters.  I was so saddened and crushed.  You can never go back.  Why not let them live in that wonderful fantasy land as long as they can?
Reply #4 Top
Well, we don't raise our kids with stories of the tooth fairy and santa claus...but it's not because of any strong conviction, but rather, the following.

As a Christian, I have time and time again met people in their young 20's who no longer believe in God. When I ask them why they stopped believing, the response is common: "Oh, I used to believe, but then I got to college and (x professor) pointed out to me 'your parents taught you about the easter bunny, and that wasn't real, they taught you about Santa, and that wasn't real...and you BELIEVE them when they talk to you about GOD?'"

Suffice it to say, I refuse to give jerks like that the leverage. But we have always taught our kids to let others enjoy the fantasy and not spoil it for them. And it's never been a problem.
Reply #5 Top

Gid, if those people are in their 20s and can't discern the difference between their families creating fun childhood fantasy for them and their family teaching them about God, I can't help think they are a bit intellectually deficient.  I think you aren't giving your kids enough credit but you certainly know what is best for your family and I respect that.  I respect it all the much more since you are teaching them to respect other's right to enjoy the fantasy.

SSG, my then 5yr old caught me wrapping presents in the "Santa" wrap while daddy was supposed to be keeping him under control down stairs.  He didn't say anything that year but brought it up the next.  I covered by telling him that Santa and the elves are so busy making and wrapping presents that on years when a lot of kids have been on the "nice list" they need help getting everything wrapped so they send it to the mommies and daddies to have them do it.  He wasn't too convinced until, like I said, we tracked Santa and his sleigh on Christmas Eve at Norad's sight online.  Thank you Norad!!  10yrs is a good run though.  Well done.

Reply #6 Top
Jill: Something that I feel was great that my parents did with me was this - when some pig-headed kid at school broke it to me (in second grade, I believe) that Santa was not real, they encouraged me to view Santa Claus as "the spirit of giving" and see it as just something fun to believe in. Even in high school my brother and I received gifts that were "from Santa". My seven year old is very savvy and I'm sure he'll figure it out before long, but I hope that he will want to continue "pretending" far after that, just for fun.
Reply #7 Top
Texas, my parents did that with us also.  Especially with me since my sister was a couple of years younger and none of us wanted to spoil it for her.  I really did learn how great it feels to give.  My mom also referred to helping out with charities as "playing Santa".  One of my favorites was decorating and filling boxes of canned goods for needy families during the holidays while in Girl Scouts.
Reply #8 Top
I've never seen the ad, but I can see why it would anger you. Having those fantasies about Santa and the Tooth fairy is a part of childhood.

My parents pretty much let me figure it out on my own, but they would let me stay up to see the Santa track on the news. But my family still says gifts are from Santa, to keep in the spirit of it all.

I do agree our society lets children grow up too quickly. I think it's harder to raise children these because of it. At stores, I see mini-skirts for toddlers and it floors me. I had an article (which kind of relates to this), that said how children are marketed to at such a young age. In turn, the companies want to start brand loyalty very young. To which I say, what child is going to say "well Brand X has such stitching on their clothes and their fashions are so up-to-date. But sometimes the clothes are really flimsy. I think I will buy from them again."
Reply #9 Top
I remember the furor Jamie Lee Curtis caused when she was on the Rosie O'Donnell show and talking about how Santa wasn't real and that you shouldn't lie to kids about it.... when the show was on in the middle of the day, when any kid could have potentially seen it.
Reply #10 Top
The way we've always explained it to our kids is like this:

"You know how fairy tales and fables sometimes have a lesson to them?" (of course, our kids will answer yes, smart kids that they are) "Well, the story of Santa Claus is a lesson in kindness and giving, that many parents teach their children".

And that, in a nutshell, is what it is.
Reply #11 Top
Hmm.

I was there when my cousin discovered Santa wasn't real, and the cousin, who is usually well-behaved and just the nicest little guy, was so sad for about two weeks and again the next year at Christmas. Why would you feed your kids a bunch of lies? They're going to find out at school, anyway. I'd much prefer to tell my kids (if I ever have any) that Christmas is about sharing with other people, not about being good and getting presents (and commercialism...*sigh*).

I don't mean to be disrespectful to you, JillUser, or anyone else who feels that way, but my $0.02 says it's silly. I'd probably be one of those parents whose child ruined it for other children, so would have to figure out a way around that.
Reply #12 Top
anglo,

it's easy to raise your kids without Santa and still have them be decent kids that don't spoil it for others...we've done quite well at it.
Reply #13 Top
Gid, Fortunately for all the children in the world, I probably won't have any, so they won't have to worry about it.

Also my parents raised us without believing in any of that (believe me, we discovered that Santa wore whitey-tighties when he filled the stockings and that was traumatic enough!) and I don't recall that we ruined it for anyone else. I almost ruined it for the aforementioned cousin because I thought that 6 was a little old to be believing in that, but his mom smoothed it over, then two weeks when someone mentioend it again she just told him outright.

H and I were just discussing this concept and he thinks it would be funny to post a sign in the yard for each holiday stating "
Reply #14 Top


Reply #10 By: Gideon MacLeish - 9/4/2004 1:20:42 PM
The way we've always explained it to our kids is like this:

"You know how fairy tales and fables sometimes have a lesson to them?" (of course, our kids will answer yes, smart kids that they are) "Well, the story of Santa Claus is a lesson in kindness and giving, that many parents teach their children".

And that, in a nutshell, is what it is.
absolutely!  You're a good parent Gid.  Everyone has different reasons for having traditions in their lives.  My husband and I have such fond memories of Santa that we just couldn't imagine our children not having the same. 


Anglo, you say you mean no disrespect but then say what I am doing with my family is silly.  That is disrespect and that is the crux of what I am getting at.  It is not for you or H or Comcast to decide whether or not my kids are entitled to the right to enjoy childhood fantasy.


I think Gid has it exactly right.  He believes it isn't right for his family but teaches that one should respect other's rights to live as they believe. 

Reply #15 Top
Jill, what I meant is that I think it's silly. That's my opinion. You're entitled to your own and I was just trying to get mine across without upsetting you. Clearly I was not able to.
Reply #16 Top

Anglo,


I don't think you had any ill intent and this reply certainly isn't meant to escalate anything.  I am not upset that you find such things silly.  I am just trying to point out that you voiced your opinion in a less than optimal way.  I have two little boys who light up when Santa is mentioned during the holidays.  They enjoy it and we enjoy it as parents.  I can certainly understand other people not sharing that enjoyment.  It makes no difference to me if they don't want to perpetuate the fantasy of Santa unless they infringe on my ability to enjoy Santa with my family.  You see it as feeding my kid a bunch of lies.  I see it as giving them the gift of magic that they will never have in their adult life.


The argument that they will just find out the truth in school doesn't fly with me.  It is like saying, why ever have a pet because it is just going to die.  Sure, eventually the fantasy will come to an end.  I came away from my Santa experience with very fond memories.  I think I learned about giving as well as anyone else.  I do believe that the commercialism of the holidays is a negative thing.  All the more reason to fill the holiday with your own family's traditions.  Mine happens to include decorating special cookies to leave for Santa on Christmas Eve and carrots for the reindeer.


We get to spend the rest of our lives with nothing but the cold hard realities of life.  Is it so bad to indulge in some fairies and elves while you can? 

Reply #17 Top
I am just trying to point out that you voiced your opinion in a less than optimal way.


Sorry, I did my best.

Reply #18 Top
The tooth fairy is real and you will meet her at fantasyfest in a white satin jumpsuit and sparkly feather wings but be careful because when you bring her home you might find she is a HE !!

Well you can also build a wall and shut your tele off from the world and live in a bubble
Reply #19 Top
The argument that they will just find out the truth in school doesn't fly with me. It is like saying, why ever have a pet because it is just going to die. Sure, eventually the fantasy will come to an end.


Very well said. There is not a thing wrong with a little fantasy for children, or adults for that matter.
Reply #20 Top
No one ever actually told me there wasn't a Santa Claus... I just kind of figured it out when I saw the Santa presents in the attic one year, but I didn't ruin it for my way younger sister. The magic of Santa is that it's something we can all get behind. It's a joyous spirit that encourages a giving nature and kindness.

As far as the tooth fairy, my parents told me that each child was assigned a tooth fairy at birth and when you lost all of your baby teeth, your tooth fairy retired and lived the good life on a Carribean island. So, as far as Comcast goes, I really hope a bunch of people send them nasty-grams. I don't believe in the tooth fairy anymore.I've got to go call my parents and complain now. (just kidding.. hope y'all sense the sarcasm involved there)
Reply #21 Top

Thanks pictoratus.  I think I enjoy the fantasy as much as my kids do


MagikalBear, I totally love your parents' take on the tooth fairy!  I don't know about others but I sure sent Comcast a nasty-gram.  They are still playing the commercial.  I saw it again at 8:30 last night.

Reply #22 Top
Why would you feed your kids a bunch of lies?


This is sure to get some people annoyed but..

I think of the whole concept of Christian God and Jesus as little better than the toothfairy and such. But I don't tell my 7 year old that there's no God or Jesus. Let him make that determination on his own.

It's not up to third parties to tell my kid whether there's no Tooth Fairy any more than I would expect some third party to tell my kid there's no God and Jesus.

Some things shoudl be left up to the parents.
Reply #23 Top


The question is: Whodunnit!?
Reply #24 Top

I feel sorry for kids.  It's so hard to let kids be kids.  Adults are so wrapped up in their own worlds that they forget how fun it was to believe in things like the Easter bunny and Santa.  I never felt like I was "lied" to, or that my parents should have told be the "truth".  It's just a fun little game to get kids excited about the holidays.  Why is it so wrong to allow kids to "make believe" certain things?  Do they always have to be faced with the harsh reality of the "adult" world?


I don't have comcast, but if I did, I'd be sending them hatemail for sure.  You just have to wonder "what were they thinking"?