Enlight Software Adds Ads

Enlight Software announced today the signing of a deal with Exent Technologies for the inclusion of in-game ads for future and existing titles. Exent Technologies, a digital distribution and games-on-demand company is able to implement their ads without the need for the original source code, allowing them to fill Enlight's back-catalog, Zoo Empire, Marine Park Empire, Joan of Arc and more, with advertisements from their partners. Although not explicitly stated, it should be safe to assume that all future titles from Enlight will come with Exent's advertising.

Trevor Chan, Enlight's CEO, commented: "We've been very interested in the additional revenue avenues that in-game advertising offers but thought it would only be possible with future titles."