Atari: 'In The Money,' Driver Gone
Ubisoft Picks up Driver Franchise
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Cash strapped Atari has managed to pull in a reported $24 million via the divestiture of the Driver franchise and most of the assets of the Reflections game development studio, whom developed numerous Driver titles.
"The Atari name has been synonymous with innovation since the beginning of interactive entertainment," said Atari, Inc. Chief Executive Officer Bruno Bonnell. "Over the years, we have created and nurtured some of the industry's most successful franchises and we will continue to do so. We are focusing the energy of the Company on a select number of franchises in order to optimize their impact among consumers and increase shareholder value. In the driving category, we consider Test Drive our key franchise which will require more resources and attention to build it as a landmark of its genre."
Atari will maintain the sell-off rights for three months on all Driver products except Driver: Parallel Lines, which the company retains until end of calendar 2006. The deal is expected to close prior to the end of its fiscal second quarter ending September 30, 2006.
"The Atari name has been synonymous with innovation since the beginning of interactive entertainment," said Atari, Inc. Chief Executive Officer Bruno Bonnell. "Over the years, we have created and nurtured some of the industry's most successful franchises and we will continue to do so. We are focusing the energy of the Company on a select number of franchises in order to optimize their impact among consumers and increase shareholder value. In the driving category, we consider Test Drive our key franchise which will require more resources and attention to build it as a landmark of its genre."
Atari will maintain the sell-off rights for three months on all Driver products except Driver: Parallel Lines, which the company retains until end of calendar 2006. The deal is expected to close prior to the end of its fiscal second quarter ending September 30, 2006.