When will we ever see a Nike sneakers with the name or face of a real hero who gave his life to save another or fought the enemy to save someones life. When will we see singers and rappers make songs about real heros. When will we see a Sgt. Maj. Bradley A. Kasal in a Gatoraid, Wheeties, Reebok, Bubbleyum or Coca Cola commericial. When will those in the police force, fire fighter brigades, paramedics and the average person who puts their lives on the line everyday to help others be on the walls of kids rooms, on T-shirts, screensavers, wallpapers, music videos, TV commercials, store advertisements.
While we glorify those who only entertain us, we ignore those who fight so that we have the freedom to be entertained, those who catch criminals that can take away our entertainment, those who fight fires that burn our entertainment, those who save our lives so that we can live to be entertained.
This is how I feel. |
Charles your idea hit me with such force, I looked up NIKE and found out who their advertising company was, and sent them your idea.
Lets see what I get back.
Here is was wrote, mabe more people should drop them a line?
Here is the e-mailof the guy that it shoudl go too: '[email protected]'
Good Afternoon Buz,
I was wrote and article for my blog and then upon checking back later found a comment that started me thinking. And it directed me to Nike! That in turn brought me to your company as their advertising Co.
I wrote a piece on a Real Hero over in Iraq. A solider that literally faced life and death and came out on the life side and was awarded the Navy Cross for Heroism, I then started thinking about another article I wrote about a young Army Soldier that was awarded the Bronze Start for heroism in the face of the enemy (a student of mine, and now police officer). You will find links to these articles at the bottom of this e-mail.
Anyway one of the comments a reader made was about how you never see “real” hero’s ever being used by companies like Nike or such for their adds. That’s when it dawned on me, what a great idea for an advertising promotion for Nike. Do spots on “real” hero’s and the famous Nike motto could be modified to fit it, instead of “Just do it!” it could be “They just DID it!” or “Just do it! They did..” What a great piece that would be, visual, emotional, patriotic and spirit lifting, all something a good advertising program should have.
Well I thought I would just toss it at you and let you play with it.
What do you think? Does it stand a chance? I would think it would be a promotional coup for NIKE. Americans would love to see Real American Heros and NIKE would get good press and air time.